Because Who Doesn't Love to Root For The Underdog?
Coco Chanel's name will forever be a staple in the world of fashion & beauty, but why haven't you heard of her arch rival Elsa Luisa Maria Schiaparelli?
Coco & Elsa ruled the kingdom of fashion from roughly 1920 to 1940, each with tremendous notoriety and success. Though we often credit DVF with the inception of the wrap dress, it was actually Schiaparelli who first introduced this concept to the world of fashion. She's also responsible for the tennis skort, swimsuits incorporating underwire [praise], visible zippers & the first evening dress with a matching jacket. Yet her name is far from notorious.
So when a customer came into Au Naturale Cosmetics looking to replicate her discontinued Chanel lipstick, the startup saw the perfect opportunity to champion the underdog.
A dark matte plum, the new lipstick named Elsa Luisa is right on trend for fall according to NYFW16. And its description boasts confidently that it is indeed "better than Chanel"...but how?
"It was designed to match the color play & wear of the Chanel sample, but it was then formulated with ingredients that live up to our ethical standards" says Ashley Prange, Founder of Au Naturale Cosmetics.
"Unlike Chanel, this lipstick is comprised exclusively of natural ingredients including organic essential oils and ethically mined minerals for pigmentation" Prange continued "which means that not only are you getting the bold wine colored lip that is so in this season, but you're nourishing your lips at the same time."