The Clean Beauty Revolution is a movement that demands the cosmetics industry be held to higher standards of health & transparency. It is a process powered by advocacy & solidarity. And it is a slew of necessary changes reliant on your voice.

Calling: all clean beauties. 

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The Movement

The #CleanBeautyRevolution was officially launched by startup Au Naturale Cosmetics in 2015 to address the issue of greenwashing in the cosmetics industry.  Since then, the trending hashtag & signature v-neck tee have become symbols of a rapidly growing movement.